Your customers have already made the case for change. We carry it through.

QiQ finds the cause. Our engineers, functional experts and activation teams fix it and measure the result.

The platform

Everything runs on QiQ.

QiQ reads every customer interaction against a knowledge graph of how your business runs. That’s how it finds the root cause, prices it and ranks the fix.

2,300 asked why their return was refused

→ One returns clause, written for a promotion that ended

£188,000 a year

Avoidable cost

1,860 said “code didn’t work on my second order”

→ One promo rule excludes returning customers

£141,000 a year

Revenue at risk

2,140 called a third time about one refund

→ Refunds batched weekly, status visible to nobody

£412,000 a year

Avoidable cost

01Understanding interactions
02Correlating trends and detecting anomalies
03Analysing root causes and producing insights
04Prioritising actions and closing the loop

QiQ finds the cause. Three services make sure it gets fixed.

Service 1  Forward-deployed engineers

Engineers who sit inside your business, not behind a ticket queue.

Forward-deployed engineers connect QiQ to your systems and data, configure it to your processes, policies and products, and build the fixes into the tools you already run. They stay until the finding has become a change.

Connect a new data source or system: order management, CRM, reviews, delivery tracking

Configure QiQ to a policy, product line or process you have introduced

Build the automated fix: a proactive status update, a rule change, an integration

Instrument the baseline and the recurrence tracking for each fix

Keep the knowledge graph current as your business changes

Measured on: time from finding to live fix; nothing deployed that QiQ cannot explain.

Read the conversations behind the top findings and check them against the financial data

Separate a process failure from a coaching need

Define what good looks like for the process in question, from having run it

Bring the costed case for change to pricing, marketing, fulfilment or product

Agree the fix, the owner and the baseline, and hand it to activation

Report what moved, what did not, and why

Measured on: findings that become agreed fixes; recurrence after the fix.

Service 2  Functional experts

Operators who have run the functions where the causes sit.

Pricing, fulfilment, returns, warranty, service. Our functional experts have run these functions for consumer brands. They judge which causes matter, define what good looks like, and sit with the function that owns the fix until it is agreed.

Service 3  Activation services

A finding you don't act on is an opportunity lost to grow revenue or cut costs

Most root causes sit in pricing, marketing, fulfilment or product, so most fixes do too. Where the change is ours to make, we make it: a workflow, a person, or both. Where it belongs to your team or a partner, we carry the case for change and stay on it until it lands.

Measured on: verified cost reductions and demonstrated revenue gains against each fix's baseline.

Areas we support in:

Automated workflows, such as a proactive status update before the customer asks
Knowledge and front-line tooling changes
Process and policy redesign, with the owning team
Targeted coaching where the cause really is performance
Specialist expertise for causes outside customer-facing teams
Repeatable solutions for what keeps coming up
See the use cases

This works when three things are true.

Your customer interactions are reachable

Recordings, transcripts, chat or email from at least one channel, in-house, captive or outsourced.

You commit to making changes we find

Most causes sit in pricing, marketing, fulfilment or product. A sponsor who can get those teams to act is more important than the data.

You're measuring outcomes, not activity

We report avoidable cost and revenue at risk. If the only numbers that matter are tickets closed and handle time, we're the wrong partner.

You do not need to move any part of your operation to us.

A JustPark customer leaning on his car in a parking bay, checking his phone

JustPark

“The sheer volume shows how much of a help they were. The level of care stands out. They are immersed within our own teams and culture, always asking questions about how they can go above and beyond for our customers.”

Client’s Head of Customer Support

Start with a sample of your conversations.

The assessment ends with a costed list of findings and a recommendation. If the recommendation is to do nothing, we'll say so.

Built for enterprise

SOC 2 Type 2ISO 9001ISO 27001PCI DSSKYC checks

Governed access, clear data ownership and auditable processes.