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People who have run the front line, and people who built the platform that reads it.
Every member of this team is measured on the same thing as the company: whether what customers said turned into a change that held.
Executive team
If the category is right, the conversation is short.
An assessment runs QiQ on a sample of your real interactions and comes back with the issues, their causes and what they are costing you. If the recommendation is to do nothing, we'll say so.